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2025 Seismic Report

Making responsible AI
a human priority. 

Making responsible AI
a human priority. 

Strategic marketing communications and campaign orchestration for the responsible AI movement.

Strategic marketing communications and campaign orchestration for the responsible AI movement.

Seismic Foundation is a non-profit organisation that operates as a center of marketing excellence, providing specialist marketing and communications capabilities. 


We are dedicated to ensuring that the integration of AI in our societies is beneficial for everyone. We use the power of media to raise awareness, build understanding of AI, create urgency, and encourage action among key decision-makers and their constituents.

Seismic Foundation is a non-profit organisation that operates as a center of marketing excellence, providing specialist marketing and communications capabilities. 


We are dedicated to ensuring that the integration of AI in our societies is beneficial for everyone. We use the power of media to raise awareness, build understanding of AI, create urgency, and encourage action among key decision-makers and their constituents.

“Citizens should be empowered to push AI in a direction that can fulfill its promise as an information technology. But for that to happen, we will need a new narrative in the media, policymaking circles, and civil society, and much better regulations and policy responses. Governments can help to change the direction of AI rather than merely reacting to issues as they arise. But first policymakers must recognize the problem.”


“Citizens should be empowered to push AI in a direction that can fulfill its promise as an information technology. But for that to happen, we will need a new narrative in the media, policymaking circles, and civil society, and much better regulations and policy responses. Governments can help to change the direction of AI rather than merely reacting to issues as they arise. But first policymakers must recognize the problem.”


“Citizens should be empowered to push AI in a direction that can fulfill its promise as an information technology. But for that to happen, we will need a new narrative in the media, policymaking circles, and civil society, and much better regulations and policy responses. Governments can help to change the direction of AI rather than merely reacting to issues as they arise. But first policymakers must recognize the problem.”


Daron Acemoglu



Daron Acemoglu



Professor Massachusetts Institute for Technology
Nobel Prize in Economics in 2024

Professor Massachusetts Institute for Technology
Nobel Prize in Economics in 2024

WHY we exist

Awareness is one thing, raising cultural salience is another.


We exist to ensure that responsible AI  isn’t just a white paper, it’s the stories that no one can ignore.


To shift the trajectory of AI, the world needs the stories and messages that have the emotional impact to create the cultural salience that cuts through complexity, shapes public narratives, and ensures everyone has their eyes open.


This is why the Seismic Foundation exists.

Awareness is one thing, raising cultural salience is another.


We exist to ensure that responsible AI  isn’t just a white paper, it’s the stories that no one can ignore.


To shift the trajectory of AI, the world needs the stories and messages that have the emotional impact to create the cultural salience that cuts through complexity, shapes public narratives, and ensures everyone has their eyes open.


This is why the Seismic Foundation exists.

Powerful storytelling and targeted media campaigns

Powerful storytelling and targeted media campaigns

Powerful storytelling and targeted media campaigns

Powerful storytelling and targeted media campaigns

The Seismic Foundation aims to achieve this through powerful storytelling and targeted media campaigns:

Our goals include:


  • Building cultural salience around key issues and topic areas that affect everyone


  • Advocating for and communicating about industry standards outcomes that lead to controllable, beneficial AI for all


  • Increasing the cultural salience of AI with the general public

OUR ACTIONS

By partnering with leading media, production, and public affairs organizations, we create highly engaging campaigns that raise salience, build awareness, and drive action. Our world-class media experts develop all our initiatives based on deep audience insights, carefully tested messaging, cut-through creative, and always with clear calls to action.


This includes:


  • Market and audience intelligence: Audience insights, research, segmentation, KPI setting and message testing to find what moves the needle.

  • Strategic Campaign Planning: Campaign and messaging strategies for bespoke advocacy campaigns.


  • Creative Commissioning: We partner with world-class production companies, creators, influencers to produce cut-through storytelling that makes issues meaningful and relevant.


  • Strategic Campaign and Media Orchestration: We manage the full ecosystem, from PR and influencer partnerships to content creation and high-precision integrated media and digital ad buys. In addition we oversee campaign dashboards, reporting and optimisation.

By partnering with leading media, production, and public affairs organizations, we create highly engaging campaigns that raise salience, build awareness, and drive action. Our world-class media experts develop all our initiatives based on deep audience insights, carefully tested messaging, cut-through creative, and always with clear calls to action.


This includes:


  • Market and audience intelligence: Audience insights, research, segmentation, KPI setting and message testing to find what moves the needle.

  • Strategic Campaign Planning: Campaign and messaging strategies for bespoke advocacy campaigns.


  • Creative Commissioning: We partner with world-class production companies, creators, influencers to produce cut-through storytelling that makes issues meaningful and relevant.


  • Strategic Campaign and Media Orchestration: We manage the full ecosystem, from PR and influencer partnerships to content creation and high-precision integrated media and digital ad buys. In addition we oversee campaign dashboards, reporting and optimisation.

OUR team

OUR team

OUR team

Sander Volten

CEO

Sander is the former Global CEO of 180, with offices in New York, Los Angeles, Amsterdam, and Dubai. His leadership, rooted in the philosophy of “180 Thinking," has delivered transformative ideas for global brands and society. He champions youth empowerment through his engagement with Aflatoun International.

Alice Anselmi

Chief of Staff

Alice is a global marketing leader with a track record of driving brand-led societal change. She brings strategic thinking and people-first leadership to Seismic, transforming complex challenges into impactful initiatives.

Philip Trippenbach

Strategy director

Philip has 20+ years in communications, innovation, and AI policy. At Seismic, he shapes narratives at the intersection of tech and global affairs, aligning teams and influencing conversations.

Nina Tihy

Operations & Projects Manager

Nina blends strong operational and managerial expertise with a passion for impact. At Seismic, she’s dedicated to creating structure and momentum that help translate vision into real-world change.

Isabella Scala

Junior Communications Coordinator

Isabella has a background in journalism and editorial work. At Seismic, she shapes how AI governance research reaches the public, crafting narratives that are rigorous without losing the reader. She believes good communication is one of the most underrated tools for real change.

Ethical use of AI policy

Ethical use of

AI policy

Ethical use

of AI policy

AI is transforming creative work, but current legal and ethical frameworks around copyright and data use remain unclear.


To responsibly shape these standards, we must engage directly with the technology and understand its real-world impact. That’s why we use AI to enhance our work while committing to ethical, transparent, and responsible practices.

AI is transforming creative work, but current legal and ethical frameworks around copyright and data use remain unclear.


To responsibly shape these standards, we must engage directly with the technology and understand its real-world impact. That’s why we use AI to enhance our work while committing to ethical, transparent, and responsible practices.

ETHICAL FUNDING POLICY

Ethical use of

AI policy

Ethical use

of AI policy

How is Seismic funded?

Seismic is an independent 501(c)3 with a mission to reduce risks from AI by raising public awareness and engagement with the issue.

We believe that to fulfill this mission, we must remain independent from commercial or political interests. Our funding policy follows strict guidelines designed to uphold this core value.

How is Seismic funded?

Seismic is an independent 501(c)3 with a mission to reduce risks from AI by raising public awareness and engagement with the issue.

We believe that to fulfill this mission, we must remain independent from commercial or political interests. Our funding policy follows strict guidelines designed to uphold this core value.

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Seismic

Foundation

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info@seismic.org

Seismic Foundation is a 501(c)(3) nonprofit
EIN 33-3325360

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