Seismic Foundation is a non-profit organisation that operates as a center of marketing excellence, providing specialist marketing and communications capabilities.
We are dedicated to ensuring that the integration of AI in our societies is beneficial for everyone. We use the power of media to raise awareness, build understanding of AI, create urgency, and encourage action among key decision-makers and their constituents.
WHY we exist
Awareness is one thing, raising cultural salience is another.
We exist to ensure that responsible AI isn’t just a white paper, it’s the stories that no one can ignore.
To shift the trajectory of AI, the world needs the stories and messages that have the emotional impact to create the cultural salience that cuts through complexity, shapes public narratives, and ensures everyone has their eyes open.
This is why the Seismic Foundation exists.
The Seismic Foundation aims to achieve this through powerful storytelling and targeted media campaigns:
Our goals include:
Building cultural salience around key issues and topic areas that affect everyone
Advocating for and communicating about industry standards outcomes that lead to controllable, beneficial AI for all
Increasing the cultural salience of AI with the general public
OUR ACTIONS
By partnering with leading media, production, and public affairs organizations, we create highly engaging campaigns that raise salience, build awareness, and drive action. Our world-class media experts develop all our initiatives based on deep audience insights, carefully tested messaging, cut-through creative, and always with clear calls to action.
This includes:
Market and audience intelligence: Audience insights, research, segmentation, KPI setting and message testing to find what moves the needle.
Strategic Campaign Planning: Campaign and messaging strategies for bespoke advocacy campaigns.
Creative Commissioning: We partner with world-class production companies, creators, influencers to produce cut-through storytelling that makes issues meaningful and relevant.
Strategic Campaign and Media Orchestration: We manage the full ecosystem, from PR and influencer partnerships to content creation and high-precision integrated media and digital ad buys. In addition we oversee campaign dashboards, reporting and optimisation.
Sander Volten
CEO
Sander is the former Global CEO of 180, with offices in New York, Los Angeles, Amsterdam, and Dubai. His leadership, rooted in the philosophy of “180 Thinking," has delivered transformative ideas for global brands and society. He champions youth empowerment through his engagement with Aflatoun International.
Alice Anselmi
Chief of Staff
Alice is a global marketing leader with a track record of driving brand-led societal change. She brings strategic thinking and people-first leadership to Seismic, transforming complex challenges into impactful initiatives.
Philip Trippenbach
Strategy director
Philip has 20+ years in communications, innovation, and AI policy. At Seismic, he shapes narratives at the intersection of tech and global affairs, aligning teams and influencing conversations.
Jeroen Thissen
Creative Director
Jeroen is a creative director with agency and tech experience. He creates human-centered, engaging campaigns with storytelling and tech. He also likes coffee.
Nina Tihy
Operations & Projects Manager
Nina blends strong operational and managerial expertise with a passion for impact. At Seismic, she’s dedicated to creating structure and momentum that help translate vision into real-world change.
AI is transforming creative work, but current legal and ethical frameworks around copyright and data use remain unclear.
To responsibly shape these standards, we must engage directly with the technology and understand its real-world impact. That’s why we use AI to enhance our work while committing to ethical, transparent, and responsible practices.
How is Seismic funded?
Seismic is an independent 501(c)3 with a mission to reduce risks from AI by raising public awareness and engagement with the issue.
We believe that to fulfill this mission, we must remain independent from commercial or political interests. Our funding policy follows strict guidelines designed to uphold this core value.